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News from the front line.

Stay up to speed! Review the latest news and insights from our activist researchers working in the field. We share everything we learn, so you never miss a beat.

Two rings made up of swirling light. The rest of the image is pitch black. The rings are different sizes and multi-coloured.

On rapport

Want to be more interesting? Rapport is where it’s at (as well as “2 x turntables and a microphone”)…. 🎧…

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A white number (42) against a black backdrop. 42 is the answer to life, the universe and everything.

On having it all

If you’re a charity or non profit that has not done insight research or market research lately, a lot has…

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The tops of heads of people at a protest. There is a sign held up with the words 'Fight today for a better tomorrow' (written all in capital letters, handwritten).

On legacy

When you get to the end of your life do you want to be remembered for nailing four consecutive quarters…

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A wind-bent tree, with just a few leaves, stands in a parched desert. There is a mountain range in the back. The sun is setting.

On teaching adults

In the past 18 months I have taught 8 online courses. Here’s what I can tell you: 1) People bring…

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A judge's gavel, against a white backdrop.

On Roe v Wade

I am not sure I have the right to make this post. But I need to. – The restrictions around…

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A pure white sand dune, set against a bright blue, sunny day. The wind is whipping the sand from the top of the dune. One side of the dune is in shadow.

On starting again

I had just lost my dream job in the charity sector. It hadn’t worked out. It hurt. I remember walking…

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An American style yellow school bus with the words 'Use your voice' graffitied across the front windscreen.

On change

March 2020 – best year for my business ever, selling insight research. One month later, the first of 4 months…

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A group of wind turbines at sea, on a sunny day. The sea is calm. It is almost dusk. There is a supply ship at the back of the image (left hand side as you see it).

On profit for good

The world is really scary right now. It’s easy to feel like you can achieve nothing. It’s easy to feel…

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People at a museum. People in silhouette. Museum dark. With shiny blue background art.

On painful pitches

Do you really want to make me cry? Then try being a brand running a creative pitch process. It can…

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Two bison fighting

On difficult conversations

In the aftermath of Brexit, we drew together a group of people to have a difficult conversation. Emotions were still…

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