“You and your brother in law, you’re the ones who are going to change the world.”

These were some of the last lucid words my dad said before he died last year.

At the time these seemed like a platitude, a passing comment. But the more I’ve reflected the more I realised that this IS what drives me as we are building Outrageous.

We believe in the power of entertainment to boost education. And through education to change the world.

Isn’t it crazy that people are more afraid of cyclists than fossil fuels? That people can’t be themselves? Or love who they love? Or are stuck at home because they can’t access the bus?

We stand for those who want to use their organisations for good and demand better. Those who not only want to understand their supporters and customers. But to delight them. To energise like them never before.

Our training and events power clients to understand their customers, and unleash the insight they have.

We stand for the people and groups who challenge the system and stand up. The activists. The truth tellers.

Our Climate Legal Fund will divert a portion of our sales to fund the legal fees of arrested activists.

We believe in the power of rest, Warhammer and pizza. We are building a business that is explicitly anti-racist, explicitly anti-patriarchy, pro-neurodiversity and disability.

We are a four-day business. Changing the world faster demands lots of rest.

Who knows what will happen? All I know is that I miss this guy. And the guy in the cap.