Interviewing for Innovation

Over the next 5 weeks, the aim is to help you become an ever better, more inclusive, interviewer, able to spot trends, anticipate needs, and get real change to happen. Here you can find the template materials and presentations we use on the Interviewing for Innovation course.

The WebEx link for the course will always be the same, here.

Anything you need, please get in touch.

Week 1

• Please fill in this pre-course survey
• Session 1 – Induction and inclusive practice
• Session 2 – planning and technology

Week 2

• Session 3 – Questions, biases

Week 3

• You do (and record) your live interviews online and prepare 10 minutes of clips for screen sharing and then comments from Outrageous and the group.
• How to share your screen recordings – here’s a how

Week 4

• Session 4 – Outrageous feedback to you
• Session 5 – insight to analysis (part 1)

Week 5 – two actions please

1. Session 6 – Live feedback on your analysis
2. ACTION – Please complete the end of course survey
3. ACTION – Leave a review for the course and working with Outrageous

Key documents you’ll need

• Consent form
• In depth interview screener
• Research plan
• Interview invite
• Interview guide
• Link to ‘The Mom Test’ book by Rob Fitzpatrick
• Objection handling
• The Lululemon User Persona
• Research findings template – long
• Research findings template – short