From guesswork to athlete insight

We Train You

We train you

We’ve trained staff from across a global active brand to talk with and listen to the consumers they design for.

Through our training and ongoing coaching, teams across the business have a new toolset to understand their consumers’ needs, enabling them to innovate in a highly competitive market.

Thanks to our work, the client is uncovering the deeper, enduring questions that consumers truly care about. 

We interview

We interview

Our Light the Fuse podcast asks a simple question: “Tell us about the work decision that changed everything.”

We interview global VPs of Product, Innovation, and Marketing from sporting apparel and active lifestyle brands. We explore doubt, guesswork, uncertainty and success.

Our show shares deep insight, unforgettable stories, and lessons you can apply today to improve your work.

We share

OutrageousOutdoors

We bring together

Through our ongoing coaching, staff have a new toolset to get beneath the surface of what consumers actually want regarding their health and performance goals.

Thanks to our work, the brand is having better conversations, generating cleaner insight, and making smarter decisions about product development.

Outrageous offered an excellent service, checking what we needed to know (and why). They provided detailed and thoughtful analysis alongside constructive feedback. We felt listened to, and knew we could trust them and the findings. I look forward to having the opportunity to work with Outrageous again.

Senior Manager
Global Non Profit

The experience has helped me prepare for the inevitable tough conversations, and web-casted interviews in and outside of my workplace. After this course I believe I will be able to conduct interviews and moderate conversations in a very organized, respectable, and professional way.

Director
Global Sports Brand

Outrageous are simply the best researchers I have worked with… both strategic in thinking and thorough in delivery. Their political work is intelligent and highly effective….team management is inspiring.

Comms VP
International Development Non Profit

THE PRODUCT BLINDSPOT DIAGNOSTIC

Kill the profit vampires, stop the discounting cycle, and ensure your next global product launch doesn’t miss.
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