It’s our mission to inspire people to do inclusive, innovative insight research, so you can grow profits and change the world.


"I don't want my colleagues struggling to do insight research"


"I want to take the fear out of customers conversations"


"I want to grow our reputation, profits and staff morale"


"I want my colleagues learning fast, fun, and effectively"


"I want my organisation to be so curious about customers it hurts"

We’ve got your back.

With our training, you can make positive change happen (and fast).

Why do we believe insight can change the world?

Believe it or not, our insight training agency exists because of a refugee family from Nazi-occupied Poland. Close relatives of our founder, Patrick Olszowski, in fact. His heritage gave him a keen awareness of social injustice and the life-changing power of curiosity.

It’s been several decades since Patrick’s relatives escaped Poland in a leaky boat, and the world is still dragging its feet over change. Protected privilege, propaganda dressed as news, and discrimination still run rampant. But progress is possible. Ask the right questions, and you can grow profits, build incredible movements and create real change.

Patrick chose to change the world using insight research training. He founded Outrageous to give change-makers like you the insights, skills and confidence needed to make a meaningful impact. After all, it’s hard to argue against change when the data proves there’s a hunger for it.

This is how we light the fuse and grow organisations: by filling the world with passionate, inclusive insight researchers.

Activist Legal Fund

A portion of our profits go into our Activist Legal Fund. Through this, we fund charities using the law to tackle the climate crisis. We also pay the legal fees of arrested climate activists.

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Last updated: Jan 2023

Outrageous Crew

OM the bomb - Outrageous' logo

OM the Bomb

Answer-Seeker (More than just a logo. Or are they?)

Patrick Olszowski

Lead Trainer Founder and client liaison

Emma Cownley

Emma Cownley

Freelance B2C Writer & Blogging Badass @ Jot Jot Boom  Wrote this website.

Sabine Koppe - headshot

Sabine Koppe

Innovation & Cultural Strategist Accomplice researcher

Hanna Pasztor - head shot

Hanna Pasztor

Senior UX researcher Accomplice researcher

Marina Peluso - head-shot

Marina Peluso PhD

Cultural Research, UX, and Behavioural Insights Accomplice researcher

Dominika Noworolska - head-shot

Dominika Noworolska

User Research Lead Accomplice Researcher

Elodie - Head shot

Elodie Roy

Co-founder and Expert in Customer Intelligence at Oriosity Accomplice Researcher

Rachel Bhageerutty

Rachel Bhageerutty

Senior Communications Leader Trusted Advisor

Lee Chan - headshot

Lee Chan

Research Director Trusted Advisor

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