It’s our mission to arm charities, nonprofits, and purpose businesses with the skills and insights they need to kickstart change.


Truly understand your customers' needs


Your team trained to do insight research


Reduce costly errors by testing new ideas


Navigate social justice issues with confidence


Grow income, protect the planet, help people

We’ve got your back.

With our insights, you can make positive change happen (and fast).

The answer is in our backstory…

Believe it or not, our insight and training agency exists because of a refugee family from Nazi-occupied Poland. Close relatives of our founder, Patrick Olszowski, in fact. His heritage gave him a keen awareness of social injustice and the life-changing power of insurgence.

It’s been several decades since Patrick’s relatives escaped Poland in a leaky boat, and the world is still dragging its feet over change. Protected privilege, propaganda dressed as news, and discrimination still run rampant. But progress is possible.

Patrick chose to rage against the machine using insight research. He founded Outrageous to give change-makers like you the insights needed to make a meaningful impact. After all, it’s hard to argue against change when the data proves there’s a hunger for it.

This is how we light the fuse on social injustice: one research project at a time.

Activist Legal Fund

A portion of our profits go into our Activist Legal Fund, which we use to help those taking action against the climate crisis. Arrested for climate activism? We can help.

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Last updated: May 2022

Outrageous people

Daisy Doba

Marketing Assistant They/Them

OM the bomb - Outrageous' logo

OM the Bomb

Social justice champion (and corruption’s worst nightmare)

Headshot - Patrick

Patrick Olszowski

CEO He/Him


Emma Cownley

Emma Cownley

Freelance B2C Writer & Blogging Badass @ Jot Jot Boom 

Sabine Koppe - headshot

Sabine Koppe

Innovation & Cultural Strategist

Hanna Pasztor - head shot

Hanna Pasztor

Insight Specialist & Service Design Consultant

Marina Peluso - head-shot

Marina Peluso PhD

Cultural Research, UX, and Behavioural Insights

Dominika Noworolska - head-shot

Dominika Noworolska

User Research Lead

Elodie - Head shot

Elodie Roy

Co-founder and Expert in Customer Intelligence at Oriosity

Trusted advisors

Rachel Bhageerutty

Rachel Bhageerutty

Senior Communications Leader

Lee Chan - headshot

Lee Chan

Research Director

The latest insights, tips, and trends, delivered straight to your inbox every week. Our activist researchers share what they’ve learned while working on the front line, so you can keep leading the charge.

We never want to make you cry, tell a lie, or make you desert us. Here’s our Privacy policy

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