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Insight research training to power innovation and grow profits.

Learn to do online qualitative research with our highly rated group learning training.

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Qualitative research to power your next generation.

Our collective of wildly experienced researchers will get you the answers you need to power your next move.

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Who we work with

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Global sports brand

We've been teaching a powerhouse sports brand how to research with athletes and gain invaluable insight into their market.

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Global health brand

We grew this organisation's income using a route map we created after a 20-day research field trip.

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Stroke Association

Our ground-breaking research with stroke survivors raised over 3 million pounds in voluntary income and even changed the law.

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Climate Legal Fund

A portion of our profits go into our Climate Legal Fund. Through this, we fund people and organisations taking action on the climate emergency.

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Last updated: May 2023
Light The Fuse Podcast

The Outrageous Insight Podcast

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Live with Jill Kushner Bishop

In which we discuss language, crime, music and more.

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Live with Sidi Lemine

AI and how the insight industry needs and mo

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Knowledge is power

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How to write a great brief

So you want to write a great brief? Excellent, here are some ideas on what to include: 1 – Ask…

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The World Isn’t Waiting For You

Too often in research, we start with the idea of validating our approach works. But what if we started from…

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Your Learning Journey

A while back, I heard a former civil servant (Michael Barber) talk about complex policy decisions and how he would…

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